D-Land Group is aggressively targeting the purchasing power of the LGBTQ community
with promotions for 'Good Home The Hamilton' in two prime locations in Nonthaburi, supporting joint loans for family building.

 

Recognizing the growing trend of the LGBTQ community, which has a high purchasing power, D-Land Group is mobilizing quality projects like 'Good Home The Hamilton', featuring innovative townhome designs that resemble single-family homes, located in two high-potential areas in Nonthaburi. The promotion 'Best Friends, Full Loans' encourages joint home purchases to create families, catering to the happiness of all lifestyles. Conveniently located near the MRT Khlong Bang Phai station, with prices starting at just 1.72 million baht and an exclusive discount of 20,000 baht.

Mr. Siripong Somboon, Managing Director of D-Land Group, a leading real estate developer in southern Bangkok, Rama 2-Samut Sakhon, eastern region, and western Bangkok, including the community mall 'Porto Chino' and the comprehensive rest area 'Porto Go', stated that the new wave of COVID-19 has led to a continuous slowdown in the overall economy and real estate business. Therefore, developers need to adjust their marketing strategies by focusing on target groups, such as real demand buyers looking for properties to live in and those investing for the long term, requiring clear segmentation and understanding of every aspect of lifestyle to align strategies with target groups.

According to data from LGBT Capital, a financial consulting firm for the LGBTQ community, published in 2019, there are over 483 million LGBTQ individuals worldwide, with approximately 288 million in Asia, accounting for 60%. Thailand has over 4 million LGBTQ individuals, with a continuous annual increase due to a more open and accepting society. The LGBTQ community is recognized as a high-potential group with significant spending power.

Mr. Siripong stated that D-Land Group sees an opportunity to expand its market base among the LGBTQ community, especially as financial institutions are making it easier for younger generations to access housing loans. Thus, the 'Best Friends, Full Loans' promotion is being offered through the 'Good Home The Hamilton Chaiyaphruek-Ring Road' project starting at 1.89 million baht and the 'Good Home The Hamilton Kanchanaphisek-Bang Yai' project starting at 1.72 million baht. Both projects are located in quality areas in Nonthaburi, which are well-developed and connected to various transportation and public utilities, allowing for convenient city access. Initially, banks that allow LGBTQ couples to apply for joint loans include Government Savings Bank, Siam Commercial Bank, Kasikorn Bank, Bangkok Bank, and UOB.

The 'Good Home The Hamilton Chaiyaphruek-Ring Road' project features two-story townhomes styled like single-family homes, with 4 bedrooms and 2-3 bathrooms, comprising 496 units on 49 rai of land, located along Bang Kruai-Sai Noi Road. There are 3 house designs, with land sizes ranging from 18.5 to 28.7 square wah and usable areas of 100 to 140 square meters, designed under the concept of English Cottage, showcasing distinctive English architecture and landscaping, integrated with new innovations such as Smart Home Automation and Greenovation technologies with eco-friendly products. The project includes ample green spaces throughout and a central park of over 1 rai. Additionally, the project is equipped with numerous amenities such as shops, restaurants, playgrounds, a clubhouse, a swimming pool, a fitness center with standard equipment, and 24-hour security with CCTV, starting at 1.89 million baht.

For the 'Good Home The Hamilton Kanchanaphisek-Bang Yai' project, it offers a warm and charming atmosphere similar to a single-family home, with an English-style suburban ambiance surrounded by nature for a perfect living experience. It features 4 bedrooms and 2-3 bathrooms, comprising 230 units on 23 rai of land, located along Ban Kluai-Sai Noi Road. There are 4 house designs, with land sizes ranging from 18.5 to 48.7 square wah and usable areas of 100 to 140 square meters, fully equipped with amenities within the project, including a clubhouse, fitness center, saltwater swimming pool, amidst lush green spaces in a large English Courtyard of over 1 rai in the center of the project, along with a playground and outdoor exercise area, and 24-hour security with CCTV. The latest series has opened for booking, starting at 1.72 million baht, with a special discount of 20,000 baht.

 

“D-Land Group focuses on the happiness of living, ensuring that every area meets the needs of life. The 'Good Home The Hamilton Chaiyaphruek-Ring Road' and 'Good Home The Hamilton Kanchanaphisek-Bang Yai' projects are located in high-potential areas near the MRT Purple Line Khlong Bang Phai station. With the 'Best Friends, Full Loans' promotion, D-Land Group aims to support every couple in purchasing a home together and is ready to assist and facilitate all customers seeking to buy homes to build families. This not only promotes equality in society but also represents a significant opportunity to expand the market base to better meet the needs of a wider target audience,” Mr. Siripong stated.

For those interested in innovative single-family home concepts with special offers! The 'Good Home The Hamilton Chaiyaphruek-Ring Road' project can be previewed at http://bit.ly/35Htd8Y. Visit the project at http://bit.ly/2WvtDPc. For the 'Good Home The Hamilton Kanchanaphisek-Bang Yai' project, preview the project at http://bit.ly/2Nmdntw and visit the project at http://bit.ly/2Ny11Qr for more information, call 1793 or click to see details and follow news updates at www.dl.co.th and Facebook: Dlandclub.